Consulting for Business Families
When life changes, so does the business. Family businesses aren’t only affected by economic shifts — personal events often have a far greater impact.
Divorce, illness, death, inheritance, a new family member, a successor ready to take over or a founder who isn’t ready to let go.
Each of these moments affects not only the business, but also the family relationships behind it. That’s what makes family business unique: it demands foresight, preparation, and shared agreement.
That’s why we offer tailored advisory services for business families who want to:
- navigate change with respect and clarity,
- align family and business priorities,
- build a shared vision,
- and anchor that vision in a family constitution and live it on daily bases.
A well-designed family constitution becomes a compass, it helps families keep the direction when facing difficult decisions or potential conflict. That’s when its true value becomes clear.
We’re ready to support you through the moments that matter most.

Our services
Facilitating family
council discussions
We help you set up an effective family council and develop a tailored family constitution.
Creating a
family constitution
We’ll help you design one that truly works. Not just one that sits on paper.
Consulting
and coaching
We provide individual consultations and coaching for members of business families.
Our experts
For 10 years, we have been providing individual consultations for entrepreneurial families. We work with them on setting up the succession process, transferring wealth and assets, and we guide them through the creation of a family constitution. In individual consulting, you will be supported by a tandem of experts:
Martin Jurek
Ing. Martin Jurek, Ph.D., academic director of the Centre for Family Business VŠE and a member of a family-run gastronomy business. His area of expertise is the financial strategy of family firms.
Ing. Martin Jurek, Ph.D., MIM is a family advisor specializing in business succession. He is the academic director of the Centre for Family Business Prague University of Economics and Business and comes from a family-run gastronomy business himself. At CRF, he teaches executive courses for family firms and provides individual advisory services to entrepreneurial families.
In 2021, he founded the VŠE Family Business Club at the Prague University of Economics and Business — a club for successors in family businesses among VŠE students and alumni.
He also works as an assistant professor at the Department of Strategy at the Faculty of Business Administration, VŠE. Thanks to his experience moderating IFFD courses (International Federation for Family Development, which holds general consultative status with the UN Economic and Social Council), he is skilled at creating a safe space for open dialogue among family members and helping them find solutions in the process of generational transition of a family business and assets.
He specializes in:
- facilitating dialogue on values, communication, and decision-making within the family,
- succession processes,
- financial strategy of family firms.
He grew up in a family business environment and, as a second-generation member, is part of an entrepreneurial family that, among other things, brews Harrach beer and shares a passion for freshwater fish. He firmly believes that although family businesses operate in many different industries, they have one thing in common — a business that is inseparably linked with family relationships. This is why he is able to sense and open topics that entrepreneurial families often postpone.
In every advisory case, he seeks to understand the context, listens to individual family members, and guides the family — using CRF’s proven methods — toward the solution that makes the most sense.
Jiří Hnilica
Prof. Jiří Hnilica, Ph.D., founder and head of the Centre for Family Business and Dean of the Faculty of Business Administration at VŠE. His area of expertise is the strategy and management of family businesses.
Prof. Ing. Jiří Hnilica, Ph.D. is an expert in the strategy and management of family businesses. In 2016, he founded the Centre for Family Business at Prague University of Economics and Business. He currently serves as the head of CRF, where he teaches executive courses for family firms, provides individual advisory services, and develops cooperation with major Czech family businesses within the CRF Strategic Council. As a member of the international Family Firm Institute, he is a family business advisor holding the international Advanced Certificate in Family Business Advising. Since 2022, he has been the Dean of the Faculty of Business Administration at VŠE.
He specializes in:
- strategic management of family businesses,
- family wealth governance and ownership models,
- facilitating intergenerational agreements and creating family constitutions,
- systematic coaching of individuals and family teams.
He believes that successful family entrepreneurship is built on shared values, open communication, and respect between generations — not only on correct executive decisions.
At the Family Business Center, he guides entrepreneurial families through the process of finding answers to three key questions:
- “Why do we want to do business as a family?”
- “What do we want to achieve?”
- “How are we going to get there?”
He then helps families turn these answers into concrete actions that support both the long-term business success of the family and its cohesion and prosperity. He will gladly help your family find a path to entrepreneurship that unites — not divides.
The most requested topics of individual counseling
- owner assignment, ownership shares and their fair distribution
- property management, family office, holdings, foundations, trust funds
- decision-making platforms (family, administrative or supervisory board, board of directors, general meeting)
- communication and relationships
- family constitution or joint business rules
- succession, development and change
- family relationship to business
- who doesn’t/belongs to the family
- finding agreement on key values and visions
- employment of family members
- hiring external managers
